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    Your printer has something to tell you Fuji Xerox Commercial 2015

    This week sees the launch of The Hallway's "Your printer has something to tell you" campaign for Fuji Xerox. This B2B campaign is designed to raise awareness of the full potential of Fuji Xerox Managed Print Services and drive sales conversations.
    Business decision makers are first of all sent a link to a two minute film in which an office printer - whose voice Stanley Kubrick fans might find familiar - engages a bemused office worker in conversation.

    This is followed by a video brochure in which the printer delivers a personalised pitch to improve efficiency and save time and money. Says Simon Lee, ECD and joint owner, The Hallway, who also directed the films: "A potent combination of entertainment and smart use of data make this a fine example of the kind of "affective" work The Hallway aspires to. Kudos to Steve and the team at Fuji-Xerox for being as committed to the idea as we are."